The 16th Electronic Entertainment Expo – E3 2010 is the largest gaming convention in the world. Held annually, this event allows companies to showcase their upcoming products to the consumers and show to the world the next generation in computer and video games entertainment.

E3 2010 is presented by Entertainment Software Association (ESA), the U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish computer and video games for video game consoles, personal computers, and the Internet. Among its members are some of the biggest publishers in the gaming industry: Electronic Arts, Nintendo, Microsoft Corporation, SEGA, Warner Bros., etc…

This year, E3 2010 will be held at the Los Angeles Convention Center, California from June 15-17, 2010. The show is invite-only; only registered interactive entertainment industry professionals are allowed to attend the show. Most major gaming sites will cover the event though so stay tuned for more details.